Free Live Masterclass
AI Agent Masterclass: Learn How to Build an AI Agent in 45 Minutes
Learn how AI agents can help grow your business and what you need to get them up & running, by an AI leader using agents to run a real business.
Tuesday 17th November · 4pm UK | 11am ET · 45 minutes
Can’t make it live? Register anyway and you’ll get the recording afterwards.
Who it’s for
Owners, managers and teams who want AI agents to manage work tasks for them
How long
45 minutes, plus 10 minutes for questions and answers
Where
Live on Google Meet. Your joining link arrives by email
Price
Free, with the recording and slides sent to everyone who registers
Why it matters
AI agents can do real work. But built badly, they can also do real damage
Most people use AI like a very clever search box: you ask, it answers and then it waits for you. An AI agent is different: you give it a job and it gets on with it, step by step, using the tools it has access to (a bit like a new member of staff).
Done well, they can be incredibly helpful and effective in growing your business. For example, Anthropic says its own AI sales agent now turns leads into sales opportunities two times more than the web form it replaced. BUT done badly, AI agents can do things you don’t want them to.
Thankfully, the difference between the two isn’t technical skill. It’s knowing what an agent needs before you let it loose. That’s exactly what this masterclass teaches. If you can write a clear email, you can build a safe and effective AI agent.
What you’ll learn
45 minutes: see, hear and get a real plan you can use
1
What an AI agent really is
The what, why and how of what matters most for your business, all in plain English.
2
4 things every agent needs
Learn the 4 concepts to creating an effective and helpful agent, so you can start building right away.
3
Live demo: a real business run by AI agents
A look behind the scenes at a real business I’ve handed to a team of AI agents, plus the 5 steps it took to get there.
4
How to build your own
5 places you can build an AI agent today, what each is good at and 3 things to take away and use straight away.
You’ll leave this session knowing what your first agent needs and how to build it in your own time.
Your host
Hello, I’m Guy
I train and consult businesses and their teams to use AI with confidence, skill and intention. I’ve spent over 15 years in advertising and marketing, at BMB, Ogilvy, Saatchi & Saatchi and FTSE 100 companies in London, New York and Amsterdam. Most recently AI lead at a Google spin-off.
I’ve built AI systems that helped me manage paid media account across 3 platforms and 3 global regions, and I’ve taught teams to build impactful tools with AI. Right now, a team of AI agents is running a small business for me. I’ll show you exactly how I did it and how it’s going.
Register
Limited spots – save your seat now
Tuesday 17th November, 4pm UK | 11am ET. Your joining link arrives by email.
Can’t make it live? Register anyway and you’ll get the recording and the slides afterwards.
I’ll only use your details to send you the joining link, reminders, the recording and a short follow-up about the masterclass. You can read more in my privacy policy.
Frequently Asked Questions
Questions people ask before signing up
Do I need technical skills to build AI agents?
No. If you can write a clear email, you can build an effective AI agent. Everything in the masterclass is explained in plain English, with real examples.
Will I build an AI agent during the session?
No. A good agent takes time to create, as you need the right information and a clear idea of what success looks like, which is more than 45 minutes allows. What you will learn is what every agent needs to be effective, see a team of agents at work and leave with clear steps on how to build your own agent in your own time.
Which AI tools does it cover?
The ideas work with whichever tool your team uses, including ChatGPT, Microsoft Copilot, Claude and Gemini. I also highlight 5 tools where you can build an AI agent, so you can choose the one that best suits your business.
Is it really free and is there a sales pitch?
It’s 100% free, with no obligation. I will spend a few minutes at the end on how I can help further, including a special offer for everyone who comes: first access to one of 10 free AI Agent Starter Packs worth £2,000.
Is it recorded and how many places are there?
Yes, it’s recorded and everyone who registers gets the recording and the slides by Thursday 19th November. Seats are limited to 100 places, so sign up now before someone else does.
See you on Tuesday 17th November
45 minutes, free and in plain English. Come with the job you’d love to hand over and leave knowing how an AI agent could take it off your hands.