For agencies
AI training for marketing, creative and digital agencies
My practical AI training for agency teams is built around the work your clients pay for, such as strategy, copy, content, campaign planning and reporting. It’s taught by someone who has spent his career working inside agencies every day, not watching them from the outside.
Workshops from £600
*Final price depends on team size, project scope and the amount of preparation work required
Who it’s for
Account, creative, strategy and media teams, learning AI together
How long
A half-day or full-day workshop or a 6-week programme
Format
Delivered live online or in-person at your office
Price
Half day from £600, full day from £1,000 and the 6-week programme from £3,000
How it works
How AI training for your agency works
1
A free call
45 minutes to understand your agency, your clients and where your team’s time really goes.
2
Built around your work
I look at the documents and tasks your team handles most, so every example comes from your own work.
3
Live training
A half-day or full-day workshop or 6 weekly sessions for groups of up to 15, using real (anonymised) work.
4
Clear rules
Your team leaves with a written AI usage guideline covering client confidentiality, quality and disclosure.
What’s included
What you get and what your agency walks away with
What you get
- A free 45-minute call before anything is agreed
- Training built around your agency’s own documents and tasks
- Live sessions, online or at your office
- Practical exercises using real, anonymised work
- Examples in whichever AI tool your agency already uses
- Answers to questions between programme sessions
What your agency walks away with
- One shared approach to AI across creative, account and strategy teams
- An AI usage guideline your team helped to write
- Clear rules on what client information can and can’t go into AI tools
- A quality check so AI-assisted work still sounds original
- Workflows for briefs, copy, content, reports and pitches
Not sure where to start? The AI Opportunity Audit (from £1,000) shows where AI would save your agency the most time first. If you’d rather have ongoing support, AI Consulting starts from £140 an hour.
Case Study
Senior people, very different jobs, one practical session
13
managers trained in one live session
For Segen, I ran a live session for 13 managers from its Supply Chain, Product Management and Technical teams, based across the UK, Europe, South Africa and the USA. Different roles, different time zones and very different starting points, all in the same session.
For the International Association of Language Centres, I ran a 6-week programme for teams of 2 to 5 people from member schools. Attendance was 100% across all 6 sessions and the schools built a website chatbot, a marketing plan and a new approach to lesson planning.
I understand your needs: busy agency teams who need AI to fit around client deadlines, not the other way round. You can read more in my case studies.
Want your whole agency using AI without losing its edge?
Book your free call with no obligation. Tell me about your agency and I’ll tell you clearly what would help you the most.
Frequently Asked Questions
Questions agency leaders ask
Should agencies tell clients they use AI?
It’s best to agree a clear position before a client asks. Many clients are comfortable with AI being used for research and first drafts, as long as the final work is original, checked and protects their information. Some contracts now include clauses on AI, so read yours. There’s more in my answer to should writers disclose that they used AI?
How do we stop AI-assisted work sounding generic?
AI tends to pull work towards the average, which is the opposite of what clients pay an agency for. The training shows your team how to brief AI with your own insight, tone and ideas, then edit hard. There’s more in my answer to what is AI averaging bias?
Is it safe to put client information into AI tools?
Only once you’ve checked your plan and settings. Even then, I’d keep unreleased campaigns, client data and anything under NDA out unless your agency has agreed it’s allowed. At the time of writing (November 2026), the free and Plus versions of ChatGPT can use your conversations to train future models unless you switch that off, whilst OpenAI’s business plans don’t by default.
What can an agency actually use AI for?
The biggest wins are usually first drafts and variations of copy, research and audience insight, content calendars, turning call notes into briefs, commentary for campaign reports and research for new-business pitches. AI won’t replace your ideas but it can take a lot of the busywork off your team’s plate.
How much does AI training for an agency cost?
A half-day workshop starts from £600 and a full day from £1,000. The 6-week AI Training Programme starts from £3,000 for groups of up to 15. If you’d like a plan first, the AI Opportunity Audit starts from £1,000. The final price depends on team size, scope and the preparation involved.
My prices are in pounds sterling (GBP) but I’m happy to invoice in any currency. There’s a fuller breakdown of the market in my guide: How much does AI training for a team cost?
Do you work with agencies outside the UK?
Yes. I’m very experienced working across multiple time zones and happy to accommodate accordingly. For example, my AI Workshop for Segen brought together managers in the UK, Europe, South Africa and the USA. All the training is live over video and we’ll agree session times on the free call.
Why it works
Your clients can use AI too. They pay you for the work it can’t do.
Agencies are under more pressure from AI than almost anyone. Clients expect work faster and cheaper, while their own teams try ChatGPT on the same briefs. Meanwhile, AI-assisted copy and strategy is starting to look and sound the same across the industry.
The agencies that do well will use AI to clear the busywork, such as first drafts, research, reporting and admin, so their people have more time for ideas, craft and client relationships. Good AI training for agencies teaches both sides: how to use AI properly and how to keep your work from sounding like everyone else’s.
I’ve spent my career in and around agencies. I started as an advertising copywriter in London and New York, working on major brands. I later became the internal AI lead at a digital marketing agency, where I ran AI training and drove adoption across the business. I know what a late brief, a status meeting and a monthly client report look like.
Sessions are built around your real work, such as briefs, copy, content plans, campaign reports and new-business pitches. I also teach my free Averaging Bias Check, which shows when AI is pulling your work towards the generic.
Keep exploring
Other ways I can help
- AI Workshop – a half or full day for your team, from £600
- AI Training Programme – 6 weeks for groups of up to 15, from £3,000
- AI Opportunity Audit – find out where AI would save your agency the most time
- Case studies – Segen and the language centres programme in more detail