Your human in a world
of tech futurists
I’m Guy Galloway. I’ve spent 15+ years crafting work for the world’s leading brands. Now I help teams to use AI without losing what makes their work unique, helpful and effective.
Human first,
AI second
I was an advertising copywriter at TBWA, Ogilvy, Saatchi & Saatchi, VCCP and BMB, in both London and New York, working on brands including Google, the Financial Times, Milka, IKEA and Nike. My career has been built on communicating complex messages in effective, memorable ways, with a real sense of craft.
Since then I have worked as a marketer for global FTSE-50 companies, in FMCG, B2B SaaS and eCommerce. Most recently I was the internal AI lead at a digital marketing agency, training teams and running AI research with CEOs and senior leaders.
Throughout my career, I’ve learned what good work looks like long before AI could, which means I can tell the difference between output that is made quickly and output that is genuinely excellent.
That’s the difference I teach your team.
AI training shouldn’t sell the technology; for me, remaining human is the point.
And AI can make us, as humans, better.
Humans + AI > Humans Alone.
Three things I keep coming back to
Hope, not fear
Nobody needs another warning about being left behind. The discomfort people feel about AI is real but the answer is to walk towards it calmly, rather than waiting for it to arrive.
Craft beats speed
Getting faster with AI is the easy part – anyone can do that. Getting better with AI, without losing what makes you unique, is the part my training and consulting prepares you for.
People, not platforms
Tools change every few months. Judgement, taste and the ability to tell great from good lasts a lifetime. That’s what my training and consultancy focuses on really building.
Keen to learn more?
Book your free 45-minute call, with no obligation, to discuss what you want to achieve and I’ll tell you clearly what I think would most help you (even if the answer is “nothing yet”).