Your human in a world
of tech futurists
I’m Guy Galloway. I’ve spent 15+ years crafting work for some of the world’s best known brands. Now I help teams use AI without losing what makes their work unique, helpful and effective.
Human first,
AI second
I was an advertising copywriter at TBWA, Ogilvy, Saatchi & Saatchi and BMB, in London and then in New York, working on brands including Google, the Financial Times, Milka, IKEA, Ford Motor Co. and Nike. My career has been built on communicating complex messages in effective, memorable ways, with a real sense of craft.
Since then I have worked as a marketer for global FTSE 100 companies, in FMCG, B2B SaaS and eCommerce. Most recently I was the internal AI lead at a digital marketing agency, training teams and running AI research with CEOs and senior leaders.
Throughout my career, I’ve learned what good work looks like long before AI could produce any, which means I can tell the difference between output that is made quickly and output that is genuinely excellent.
That’s the difference I teach your team.
AI training shouldn’t sell the technology; for me, remaining human is the point.
And AI can make us, as humans, better.
Humans + AI > Humans Alone.
Three things I keep coming back to
Hope, not fear
Nobody needs another warning about being left behind. The discomfort people feel about AI is real but the answer is to walk towards it calmly, rather than waiting for it to arrive.
Craft beats speed
Getting faster with AI is the easy part – anyone can do that. Getting better with AI, without losing what makes you unique, is the part my training and consulting prepares you for.
People, not platforms
Tools change every few months. Judgement, taste and the ability to tell great from good lasts a lifetime. That’s what my training and consultancy focuses on building.
Work I’m proud of
AI Workshop
Segen
A live session for 13 managers across the UK, Europe, South Africa and the USA, built around their own work.
AI Training Programme
The International Association of Language Centres (IALC)
A 6-week AI Training Programme for member language schools. 54 sign-ups from more than 35 schools for the free introduction, with attendance held across all 6 sessions.
AI in practice
The Financial Times
3 years running a global paid media account, with an AI system managing the details. Digital subscriptions grew 3x in the client’s strongest year.
Free tools you can use today
No sign up needed and nothing to pay.
The Internal AI Use Scorecard
5 quick questions, a score out of 25 and a clear next step, so you know exactly where to start.
The Averaging Bias Check
Paste up to 300 words of AI-assisted writing and see how far it has drifted towards the average.
Will AI Training Pay For Itself?
Choose the training, fill in 3 numbers and see how quickly it pays your business back.
The AI Editorial Standard Template
A ready-to-use standard that sets out where AI can draft, where it can’t and who signs off.
Frequently Asked Questions
Quick answers
Who is Guy Galloway?
Guy Galloway is the founder of Crafting Your Intelligence, an AI training and consulting business based in Varna, Bulgaria. He trains and advises teams in the UK, Europe and North America to use AI with skill and intention. Before that he spent 15+ years in advertising and digital marketing, including as a copywriter on brands such as Google, the Financial Times and Nike.
What is Crafting Your Intelligence?
Crafting Your Intelligence is an independent AI training and consulting business, started in July 2026. It is run by GCMG Ltd (ГСМГ ЕООД), registered in Varna, Bulgaria. It offers an AI Opportunity Audit, a 6-week AI Training Programme, hands-on AI Workshops and AI Consulting, all built around each team’s real work.
Who does Guy work with?
Small and medium-sized businesses and teams inside larger companies, especially professional services, marketing teams, publishers, membership associations and language schools. Clients and projects include Segen (one of the biggest solar distribution groups worldwide), the International Association of Language Centres (IALC) and the Financial Times.
Where is Crafting Your Intelligence based?
Varna, Bulgaria. Guy moved to Bulgaria to work for a digital marketing agency spun out of Google, where he became the AI lead working with senior leaders and CEOs. He started Crafting Your Intelligence here in July 2026. Most work is delivered remotely by video call or in person by arrangement.
How much does it cost?
The AI Opportunity Audit starts at £1,000, the AI Training Programme at £3,000, an AI Workshop at £600 and AI Consulting at £140 an hour. Running the business from Bulgaria keeps overheads low, so prices are more competitive than many other AI training and consulting firms, without cutting corners on quality or expertise. For a full guide, see How much does AI training for a team cost?
The facts
At a glance
Who
Guy Galloway, founder
Business
Crafting Your Intelligence: AI training and consulting for small and medium-sized businesses and for teams inside larger companies
Started
July 2026
Based in
Varna, Bulgaria
Works with
Teams in the UK, Europe and North America, remotely or in person
What I do
Train and advise businesses and their teams to use AI with skill and intention, so their work gets better and stays theirs.
Services
AI Opportunity Audit · AI Training Programme · AI Workshop · AI Consulting
Sectors
Professional services · Marketing teams and agencies · Professional and membership associations · Language schools · Media and publishing
Clients and projects
Segen (one of the biggest solar distribution groups worldwide) · The International Association of Language Centres (IALC) · The Financial Times
Background
Advertising copywriter at TBWA, Ogilvy, Saatchi & Saatchi and BMB in London and New York, on brands including Google, the Financial Times, IKEA and Nike. Then marketing roles at FTSE 100 companies in FMCG, B2B SaaS and eCommerce, in the UK and Amsterdam. Most recently, AI lead at a digital marketing agency spun out of Google
Qualifications
Master’s in International Marketing (Newcastle University Business School) · Diploma in Creative Advertising and Diploma in Graphic Design (Newcastle College of Arts)
Method
Built on published research, especially Doshi and Hauser (2024) in Science Advances: AI makes individual work better but makes everyone’s work more alike. My training keeps the first and avoids the second
Prices
Paid in GBP. Clients outside the UK can pay in any currency, converted at the rate on the day of invoicing
Run by
GCMG Ltd (ГСМГ ЕООД), registered in Varna, Bulgaria
Services and prices
What I offer and what it costs
AI Opportunity Audit
Confidential 1:1 conversations with your team, a written report and a clear order of priorities. About 2 weeks. From £1,000
AI Training Programme
6 live weekly sessions of 2 hours, built around your team’s real work, with a practical task after each one and a final showcase. From £3,000
AI Workshop
A hands-on half day (3 to 4 hours) or full day (6 to 8 hours), built around one brief you bring. From £600 for a half day and £1,000 for a full day
AI Consulting
Independent advice on AI strategy, policies, tools and rollout. From £140 an hour or £1,000 a day
AI Training for Associations
One live cohort across several member organisations. From £800 per organisation (minimum 3)
AI Training for Language Schools
Training built around lesson planning, marketing, admin and student enquiries. From £3,000 per school or £800 per school in a shared cohort
Final prices depend on team size and scope. I confirm every quote in writing after a free discovery call. Book a second service within 60 days of the first and you get 15% off it. I keep groups to 15 people or fewer, so sessions stay practical and specific.
Keen to learn more?
Book your free call, with no obligation, to talk about what you want to achieve. I’ll tell you clearly what would most help you and your business.