AI Opportunity Audit
Help your business grow with an AI Opportunity Audit
The AI Opportunity Audit is a comprehensive review of how your team currently uses AI and where it could help further grow your business. It’s designed for company owners and managers who want a clear plan before they move ahead.
From £1,000
*Final price depends on team size, project scope and the amount of preparation work required
Who it’s for
Teams of around 5 to 25 people, in small businesses or inside larger companies. Bigger teams work through a representative sample
How long
About 2 weeks, from first conversation to final report
Format
Confidential 1:1 video calls, a written report and a presentation
Price
From £1,000, with 15% off your next service if you book it within 60 days
How it works
4 stages, from first call to final report
1
A free discovery call
To understand your business, what you’re trying to achieve and who I should speak to. You get a fixed written quote afterwards.
2
A short questionnaire
Every participant answers a few short questions about their work, so I arrive at every conversation already knowing the basics.
3
Confidential 1:1s
I speak to each person on their own (or a representative sample in bigger teams). What they say stays between us unless they choose to share it.
4
Report and next steps
Within 2 working weeks you get a written report, a presentation for your leadership team and a clear order of priorities.
What’s included
What you get and what you walk away with
What you get
- A free discovery call
- A fixed written quote before anything starts
- Questions written specifically for your team
- Confidential 1:1 video calls across the team
- A detailed written report covering tools, processes, use cases and tactics
- A presentation for your leadership team
- Delivered remotely, by video call
What you walk away with
- A map of the tasks eating up your team’s time
- A clear view of where AI is already helping and where it’s affecting your work
- A clear order of priority, so you know what to do first
- Answers to the questions people won’t ask in a group
- Recommended next steps, with pricing
Special offer
If you go on to book any other service within 60 days, you get 15% off the price of that service.
Proof
What it looks like when AI goes to the right job
3x Growth
in digital subscriptions, in the client’s strongest year
For 3 years I led the paid media account for The Financial Times: 3 ad platforms, 3 global regions and far more calls, data and context than one person could sensibly hold in their head.
So I built an AI system to handle all this data and context. It read every call transcript, kept a structured memory of the account’s strategy and history, prepared agendas and flagged anything that had gone unresolved. It never made a decision – its job was purely to make sure nothing slipped through the net, so my time could be spent on the strategy and implementation, rather than the admin.
The results belonged to the whole team, not to the software: digital subscriptions grew 3x in the client’s strongest year and the client’s marketing budget rose 90% the following year. What the system gave me was the headspace to get there. The AI Opportunity Audit is how I find the job in your business that deserves the same treatment (every team has at least one).
“I’ve worked with lots of agencies – and the account managers that go with them – and Guy has been by far the best of them.”
Head of Digital Marketing, The Financial Times
Want to know where AI could really help your team?
Book your free call with no obligation. Tell me what you want to achieve and I’ll tell you clearly if an audit is the right first step.
Frequently Asked Questions
Questions owners and managers ask before booking
What is an AI audit for a business?
An AI audit is a structured look at how your team uses AI today, where it would save the most time and where it might be doing hidden damage, for example by making your work sound like everyone else’s. My AI Opportunity Audit is built on comprehensive (and confidential) 1:1 conversations rather than a survey, because people tell you far more when nobody else is listening.
You get a written report and a presentation with a clear order of priority, so your decisions are easy to make.
Is this the same as an AI readiness assessment?
It covers the same ground and then some. An AI readiness assessment usually asks whether your systems and data are ready for AI. The AI audit asks whether your people are, which in a small team is what decides whether anything sticks. It also checks something most assessments ignore: whether the AI-assisted work you already produce is making you more distinctive or more generic.
Who do you speak to and is it really confidential?
In teams of up to 10 people, I speak to everyone. In bigger teams I speak to a representative sample, chosen by you, who know the day-to-day work well (and who’ll take part in whatever comes next).
Every conversation is recorded so I can listen properly rather than scribble notes. At the start of every call I say that the recording stays between me and that person unless they choose to share it. The report describes patterns across the team rather than quoting anyone by name. That promise is what helps people feel comfortable in sharing what’s really going on, including the worries they’d never normally raise in a meeting.
What do we get at the end?
A written report covering the specific tools, processes, use cases and tactics that would help your team, a shorter presentation for your leadership team and a proposal for any next step I’d recommend, with prices.
How long does it take and how much does it cost?
Allow about 2 weeks: 1 week for the conversations, depending on everyone’s diaries, then 3 to 5 working days for the report. The Audit starts from £1,000 and you’ll have a fixed written quote after the free discovery call, before anything is charged.
For a wider view of what audits and AI training cost across the market, read my plain guide: How much does AI training for a team cost?
What if we don’t book anything else afterwards?
That’s completely fine. The Audit is charged at full price either way and the report is yours to keep, so it works as a stand-alone piece of work. If you do book another service within 60 days, you get 15% off that first service as a thank you.
Why it exists
Most teams already use AI. Very few know how much it’s helping
If your team is like most I meet, AI arrived gradually. Someone started using ChatGPT for proposals, someone else found a tool on LinkedIn and a third person is (very sensibly) using nothing at all, because nobody said what’s allowed. Everyone is doing their best…but nobody can see the whole picture, which means nobody can tell you where the work is really going.
That’s the problem the Audit solves. Before anyone gets trained and before you spend anything on licences, I speak to your team one person at a time, in confidence, about the work they actually do. Then I tell you plainly where AI would save time, where it’s already helping and where it’s turning your work into something generic.
Thankfully, none of this needs a big transformation project. It needs a clear picture and a sensible first step. That’s exactly what you walk away with.
Keep exploring
Other ways I can help
- AI Training Programme – 6 weekly sessions built around your team’s real work
- AI Workshop – one focused half-day or full day on a brief you bring
- AI Consulting – project-based guidance for questions that don’t fit a fixed format
- All services – every option side by side