Crafting Your Intelligence

Crafting Your Intelligence

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For teams in the Netherlands

AI training for teams in the Netherlands, delivered in English

My practical AI training for small and medium-sized businesses across the Netherlands is delivered live online, in English, and built around your team’s real work. Sessions run in Dutch working-hours.

Workshops from €720

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*Final price depends on team size, project scope and the amount of preparation work required

Who it’s for

Small and medium-sized teams anywhere in the Netherlands

How long

A half-day or full-day workshop or a 6-week programme

Format

Delivered in English, live and online, during NL-hours

Price

From €720, invoiced in euros


How it works

How AI training for your team works

1

A free call

45 minutes over video to understand your business, your team and the session times that suit you.

2

Built around your work

I look at the tasks your team spends most time on, so every example is relevant to your business.

3

Live online sessions

A half-day or full-day workshop or 6 weekly sessions for groups of up to 15, in your working hours.

4

Habits that last

Your team leaves with an AI usage guideline and practical workflows, so the training sticks after the last session.

What’s included

What you get and what your team walks away with

What you get

  • A free 45-minute video call before anything is agreed
  • Live sessions over video, on the platform your team already uses
  • Sessions in your working hours
  • Training built around your team’s real tasks
  • Answers to questions between programme sessions
  • Everything invoiced in euros

What your team walks away with

  • One shared approach to AI across the whole team
  • An AI usage guideline your team helped to write
  • Clear rules on what personal data can go into AI tools under GDPR
  • A record of training that supports your EU AI Act duties
  • Workflows for the tasks that take up the most time

Not ready for training yet? The AI Opportunity Audit (from €1,200) shows where AI would help your business first. For ongoing support, AI Consulting starts from €170 an hour.

Case Study

Training that works across borders and time zones

4

regions in one live session: the UK, Europe, South Africa and the USA

For Segen, I ran a live session for 13 managers from its Supply Chain, Product Management and Technical teams, spread across the UK, Europe, South Africa and the USA. Getting everyone into one practical session meant planning around very different working days.

For the International Association of Language Centres, I ran a 6-week programme for teams of 2 to 5 people from member schools. Attendance was 100% across all 6 sessions and the schools built a website chatbot, a marketing plan and a new approach to lesson planning.

The free introduction to that programme drew 54 sign-ups from more than 35 schools. You can read more in my case studies.

Want your whole team using AI the same way?

Book your free call with no obligation. Tell me about your business and I’ll tell you clearly what would help you the most.

Book a free call

Frequently Asked Questions

Questions Dutch business owners ask

Can you run AI training for a Dutch team from abroad?

Yes, I’m very experienced working across multiple time zones. I’m only 1 hour ahead of the Netherlands, so sessions fit easily into your working day. My AI Workshop for Segen brought together managers in the UK, Europe, South Africa and the USA. All the training is live over video and we’ll agree session times on the free call. Whether your team is in Amsterdam, Rotterdam, Utrecht or Eindhoven, sessions are arranged around your working day.

How much does AI training cost in euros?

Prices on this page are in Euros (EUR). Workshops start from €720 for a half day and €1,200 for a full day, the 6-week AI Training Programme starts from €3,500 for groups of up to 15 and the AI Opportunity Audit starts from €1,200.

My company is registered in the Eurozone, so I’m able to invoice in euros. The final price depends on team size, scope and the preparation involved.

Is the training in English or Dutch?

The training is delivered in English. If some of your team’s materials are in Dutch, let me know on the free call and we’ll talk about the best way to handle examples.

Does the EU AI Act require AI training?

Since 2 February 2025, the EU AI Act has required organisations that provide or use AI systems to take measures to support the AI literacy of their staff. It doesn’t set a test or a certificate but you should be able to show what you’ve done. Training your team, with a record of what was covered, is a sensible way to do that. I’m not a lawyer, so check the detail with your adviser.

Can we put customer information into AI tools under GDPR?

Only with care. Under GDPR you need a lawful basis for using personal data and you should know where it goes. The everyday rule I teach is simple: keep names, contact details and anything that identifies a person out of AI tools unless your business has agreed a plan and settings that allow it.

Which AI tool should our team learn?

Usually the one you already pay for. ChatGPT, Claude, Gemini and Microsoft Copilot all have business plans and I teach the skills in whichever one your team uses, as good habits carry across all of them. If you haven’t chosen yet, we can talk it through on the free call.

Why it works

Your team is probably using AI already. Is everyone using it the same way?

In a lot of small businesses, AI use has grown without a plan. Someone in sales uses ChatGPT for follow-up emails, someone in operations has found Claude and someone else is pasting customer details into a free tool nobody has checked. Everyone is trying to help but nobody knows whether the output is right or what’s safe to share.

Training gives everyone the same skills and the same rules. For Dutch businesses, that includes sensible rules on personal data under GDPR, which the Autoriteit Persoonsgegevens oversees. It also includes the EU AI Act, which since February 2025 has expected organisations that use AI to help their staff understand it. I’m not a lawyer, so this is everyday good practice, not legal advice.

I work with teams across the Netherlands, from Amsterdam and Rotterdam to Utrecht, The Hague and Eindhoven. I’ve worked on major brands in Amsterdam, as well as London and New York. I’m now based in Varna, Bulgaria, just 1 hour ahead of the Netherlands, so a 9:00 start in Amsterdam is 10:00 for me.

Sessions run in English, which suits most Dutch teams. Every session is built around your own work, so people leave with workflows they’ll use the next day.

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