For publishers and media teams
AI training for publishers and media teams
My practical AI training for editorial, marketing and commercial teams in publishing and media is built around your real work, such as research, editing, headlines, newsletters and audience reports, with a clear editorial standard for how AI can and can’t be used.
Workshops from £600
*Final price depends on team size, project scope and the amount of preparation work required
Who it’s for
Editorial, marketing and commercial teams, learning AI together
How long
A half-day or full-day workshop or a 6-week programme
Format
Delivered live online or in-person at your office
Price
Half day from £600, full day from £1,000 and the 6-week programme from £3,000
How it works
How AI training for your team works
1
A free call
45 minutes to understand your publication, your teams and where their time really goes.
2
Built around your work
I look at the stories, newsletters and reports your teams produce, so every example comes from your own work.
3
Live training
A half-day or full-day workshop or 6 weekly sessions for groups of up to 15, using real (anonymised) work.
4
Clear standards
Your teams leave with a written editorial standard covering fact-checking, disclosure and sign-off.
What’s included
What you get and what your team walks away with
What you get
- A free 45-minute call before anything is agreed
- Training built around your team’s documents and tasks
- Live sessions, online or at your office
- Practical exercises using real, anonymised work
- Examples in whichever AI tool your team already uses
- Answers to questions between programme sessions
What your team walks away with
- One shared approach to AI across editorial, marketing and commercial teams
- An editorial standard for AI-assisted work
- Clear rules on what can and can’t go into AI tools
- A fact-checking framework for anything AI produces
- Workflows for research, editing, newsletters and reports
Not sure where to start? The AI Opportunity Audit (from £1,000) shows where AI would save your team the most time first. If you’d rather have ongoing support, AI Consulting starts from £140 an hour.
Case Study
Senior people, very different jobs, one practical session
13
managers trained in one live session
For Segen, I ran a live session for 13 managers from its Supply Chain, Product Management and Technical teams, based across the UK, Europe, South Africa and the USA. Different roles, different time zones and very different starting points, all in the same session.
For the International Association of Language Centres, I ran a 6-week programme for teams of 2 to 5 people from member schools. Attendance was 100% across all 6 sessions and the schools built a website chatbot, a marketing plan and a new approach to lesson planning.
I understand your needs: busy teams who need AI to fit around deadlines and editorial standards, not the other way round. Read more in my case studies.
Want every team using AI to the same editorial standard?
Book your free call with no obligation. Tell me about your team and I’ll tell you clearly what would help you the most.
Frequently Asked Questions
Questions editors and publishers ask
Should we tell readers when we use AI?
It builds trust to have a clear, public position and many publishers now do. A common approach is to disclose when AI has played a significant part in creating content, without flagging routine uses such as spell-checking or transcription. There’s more in my answer to should writers disclose that they used AI?
What is AI bad at in editorial work?
AI is weak at original reporting, verifying facts, knowing what matters to your readers and judging tone on sensitive stories. It can also invent quotes and sources that look real. That’s why every AI-assisted piece needs an editor who checks it properly. There’s more in my answer to what is AI genuinely bad at in editorial work?
Can AI help with newsletters and audience growth?
Yes. AI is useful for headline and subject line options, summarising articles for newsletters, repurposing content for social media and spotting patterns in audience data. A person should still choose what goes out and check that it sounds like your publication.
Is it safe to put unpublished stories into AI tools?
Only with the right plan, settings and rules. Unpublished stories, sources’ details and embargoed material need the strictest rules of all. At the time of writing (November 2026), the free and Plus versions of ChatGPT can use your conversations to train future models unless you switch that off, whilst OpenAI’s business plans don’t by default. Protecting sources should always come first.
How much does AI training for a publisher cost?
A half-day workshop starts from £600 and a full day from £1,000. The 6-week AI Training Programme starts from £3,000 for groups of up to 15. If you’d like a plan first, the AI Opportunity Audit starts from £1,000. The final price depends on team size, scope and the preparation involved.
My prices are in pounds sterling (GBP) but I’m happy to invoice in any currency. There’s a fuller breakdown of the market in my guide: How much does AI training for a team cost?
Do you work with publishers outside the UK?
Yes. I’m very experienced working across multiple time zones and happy to accommodate accordingly. For example, my AI Workshop for Segen brought together managers in the UK, Europe, South Africa and the USA. All the training is live over video and we’ll agree session times on the free call.
Why it works
Your readers trust your judgement. AI shouldn’t water it down.
In publishing and media, AI raises hard questions quickly. Can a journalist use it for research? Who checks the facts? Should readers be told? Meanwhile, the marketing team is already using it for newsletters and the commercial team for proposals.
The answer isn’t to ban AI or to let it write the front page. It’s to agree where AI helps and where a person must always decide. AI is useful for research, transcripts, summaries, headline options and audience analysis. Good training gives every team the same standard.
I’ve spent more than 15 years in advertising and digital marketing, writing for brands including Google, the Financial Times and Nike, where every word was checked before it went out. I bring the same editorial standard to every session.
Sessions are built around your real work, such as research, interview transcripts, editing, headlines, newsletters and audience reports. Your team also writes an editorial standard for AI-assisted work, based on my guide to editorial guidelines for AI-generated content.
Keep exploring
Other ways I can help
- AI Workshop – a half or full day for your team, from £600
- AI Training Programme – 6 weeks for groups of up to 15, from £3,000
- AI Opportunity Audit – find out where AI would save your team the most time
- Case studies – Segen and the language centres programme in more detail