AI Training and Consulting
AI training that helps your team from the start
Crafting Your Intelligence is an AI training and consulting business, helping teams across the UK, Europe and North America learn how to use Claude, Gemini & ChatGPT. Most teams already use AI. I help your teams use it with skill & intention, so work improves & business grows.
Brands I’ve Worked With
Across 15 years in advertising, marketing and AI
Hello, I’m Guy Galloway
I started my career as an advertising copywriter at TBWA, Ogilvy, Saatchi & Saatchi, VCCP and BMB, in London and New York, on brands including Google, the Financial Times, IKEA and Nike. Since then I’ve worked as a marketer for global FTSE-50 companies across FMCG, B2B SaaS and eCommerce. Most recently, I was the internal AI lead at a digital marketing agency, training teams and running AI research with CEOs and senior leaders.
Throughout my career, I’ve learned what good work looks like long before AI could, which means I can tell the difference between output that is made quickly and output that is genuinely excellent.
That’s the difference I teach your team.
“I’ve worked with lots of agencies – and the account managers that go with them – and Guy has been by far the best of them.”
Head of Digital Marketing
The Financial Times
“We really appreciate all your hard work with the account. Your support has been incredibly helpful in navigating a tricky initiative.”
Marketing Manager
Asian business news publisher
“A huge thank you for such a hands-on and productive session!”
Marketing Manager
World-Leading Language School
Most teams already use AI. Very few use it well.
One teammate uses ChatGPT. Another found a new tool last month. Nobody compares notes and everyone is going at different speeds in different directions.
This is the hidden cost of AI that wastes time, effort and makes budgets harder to justify.
With the right approach to training and implementation, AI does the opposite, lifting your people and helping your business grow.
Your team is full of talent, but…
If everyone’s rowing at their own speed, in their own direction, the boat ends up going in circles.
The aim is to get everyone pulling together, as one, towards the same goal.
One tool, two very different outcomes
Research published in Science Advances found AI-assisted work was rated 27% better than without AI – and up to 11% more consistent with everyone else’s. AI was not the variable – how people used it was. Trained to use AI with intention, a team becomes 27% stronger and their work becomes noticeably more consistent.
My services, in a nutshell
AI Opportunity Audit
Confidential conversations with your team, then a clear picture of where AI would genuinely help and whether your current use of it is making your work more distinctive or less.
AI Training Programme
6 weekly sessions, built around the work your team actually does and delivered live with them in the room. The core of what I do.
AI Workshop
One focused half-day or full-day on a brief you bring. For teams who want to solve something specific and get moving quickly.
AI Consulting
Flexible, project-based guidance for the questions that do not fit a fixed format. Available when you need me, for as long as the work takes.
What you get here that you
won’t get anywhere else…
Nothing off the shelf
Every programme is built for one business and one team. I learn your culture, your people, your products and the tasks that fill your days, then build the training around what I find. No two clients ever receive the same programme.
I come from craft, not from tech
More than 15 years working with some of the world’s most demanding brands means I know what good looks like before AI touches it. That is the standard I train your team to hold.
The training is for your people
The investment goes into the team, not into a report. I deliver every session myself, with your people in the room, working on their own real tasks.
The moment it lands is human
The value does not arrive in a slide. It arrives when someone shows the room what they made and the team see for themselves what is actually possible.
Client Case Studies
Three pieces of work, three kinds of proof
AI Workshop with Segen, with teams joining from 4 global regions
I ran a live AI workshop for Segen’s teams, helping a group with very different levels of experience level up in a single session using examples from their own work.
Most were already confident with Claude, so I showed them how to build with it rather than just chat with it. The questions they asked were next-level.
6 weeks with the International Association of Language Centres
I trained members of the International Association of Language Centres across 6 weeks of sessions. Participants built real understanding of how AI could help their teams, their businesses and – most importantly – their students.
By the end they were building things I hadn’t taught them. That’s when training starts becoming a strength the business owns.
3 years running a global account, with AI managing the details
For 3 years I led the paid media account for The Financial Times, across 3 ad platforms, 3 global regions and multiple stakeholders on all sides.
All this generated more data than was possible to manage. So I built an AI system that helped me make informed decisions.
You haven’t yet fallen behind. So why not move ahead?
You’ve already settled the debate internally: AI is part of your future. But where do you start and how do you do this properly?
I help you answer these questions. Feeling uncertain about AI does not mean you are behind, it means you are paying attention.
Ready to let AI happen
for you, not to you?
Let’s start with an open conversation about where AI would make the biggest difference to your team, for free, with no obligation.